Ford Increases Targeted Marketing Budget

Posted by Kevin on Aug 30th, 2005 | 0 comments home title

Ford Motor Company announced that it will spend 30% of its estimated $1 billion+ marketing budget on “targeted” media. Ford defines “targeted” approaches as direct mail, video on demand, mobile-phone ads, sponsorships, customer relationship marketing and Internet marketing. Half of that will go toward digital means of directing customers to fordvehicles.com.