Online Advertising Effectiveness Study

Posted by Kevin on Oct 3rd, 2005 | 0 comments home title

A recent survey by MarketingSherpa found that 43% of its readers felt that Pay-Per-Click (PPC) ad results were “very effective,” compared to 34% who felt PPC results were “very good” a year ago. 33% say Search optimization (SEO) campaigns were very effective (compared to 31% in 2004). E-mail marketing had a 25% “very effective” rate, and affiliate marketing had a 22% “very effective” rate.

Although the study only focused on MarketingSherpa’s readership, they indicated that overall online advertising accounted for a larger part of their budgets. Business to consumer marketers said it was 56% of their total budget and B-2-B marketers indicated it was 40% of total budget.