Online Video Ads Viewed

Posted by Kevin on Oct 6th, 2005 | 0 comments home title

According to a report by Klipmart Corporation, consumers wait about 21 seconds before shutting off 30-second online ads. The online video company examined about 500,000, 30-second video ad impressions on 200 Web sites. The ads all ran in banner units, and most of them played automatically when users opened the page. However, the display pages had content other than just the ad, so it’s not clear that visitors watched the ad for the entire time it was playing.