Media and Advertisers Admit Panic due to Internet

Posted by admin on Oct 28th, 2005 | 0 comments home title

In a Reuters article today, Martin Sorrell, WPP Chief Executive (the world’s second-largest advertising and marketing company) talked of “panic” in the media and advertising industries due to dramatic changes the Internet has brought. “I think there’s a certain amount of panic among media owners,” he said in the Reuters article. “Most of these companies, ours included I suppose, are run by 50- or 60-year-olds who have trouble getting it, and who really don’t want to see change on their watch.” The comments were made at a speech at today’s Internet Advertising Bureau conference.

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