Smaller Sales Increase
A new study from the Online Publishers Association and ComScore Networks found that the value of the online content market grew to $987 million in the first half of 2005, a 16% increase over last year. While subscriptions are still the primary method of purchasing online content, single purchases have been rising – accounting for 20% of overall paid content sales. In fact, revenues from single purchases are on track to double 2004 numbers.
Dating, business content, investment and personal growth were among the top categories for subscriptions, while the entertainment, research, and credit help were the most likely to have single sales. Experts believe digital music sales are driving the growth of single purchases. As single song sales rose, purchases of $5 or less – as a category – grew faster than more expensive online content brackets. Purchases of $5 or less accounted for 22% of single-purchase revenues. Other brackets grew, but at a much slower pace.
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