Online Ad Impressions – Nov '04

Posted by Kevin on Dec 26th, 2005 | 0 comments home title

Nielsen NetRatings reported 115.2 billion online ad impressions in November, down roughly 7% from October. The largest number of impressions came from e-mail sites, with 26.7% of total impressions – up more than 20% from November 2004. Community sites accounted for 11.5% of total impressions – up from last year’s 4.8%. Portals and search engines accounted for 12.3% of ad impressions, which is down from 15.5% in 2004. Financial services advertisers accounted for most impressions (20%) in November, with telecoms a close second (19%).