Social Networking and Advertising
ComScore Networks recently focused on the growth of social networking sites, showing that MySpace.com and Facebook.com as the leaders among the 18-24 age group. Buzz around both of these sites attracted more than 5 million unique visitors a month – visitors to Facebook.com increased by 14%, while Myspace.com saw a whopping 34% increase. While traffic to social networking sites is growing tremendously, advertisers and marketers are struggling to figure out if and how to advertise on such sites. Social networking sites – characterized by consumers posting text, photos and videos – means marketers have no control over the content. In addition, sites such as Myspace.com have received a lot of bad press lately, being shown as a place where pediphiles prey on the teens who make up the bulk of the sites users.
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