Great Viral Hits Target

Posted by admin on May 24th, 2006 | 0 comments home title

When your target market is young men tasteless humor and gorgeous women are often no-brainers for marketers. Axe Bodyspray is one company (like Maxim Magazine) that’s taken it to the next level. They’ve had several viral campaigns over the last few months that have been somewhat cheezy (such as their webcam site with cheerleaders and pillowfights), but I think this one’s a winner (at least among the target audience). In this campaign – http://ipsh.net/campaign/axert/ – they’ve done what every teen guy wants to do… put the perfect ringtone with their feelings on a certain female.