NBC Deals with New Media
Several months ago, NBC was threatening a lawsuit against video site YouTube.com, for distributing the SNL skit “Lazy Sunday.” Consumer backlash against NBC resulted in the launch of NBC’s DotComedy.com video distribution site. Since that time, NBC has learned the power of YouTube and has started distributing promos of its shows on the site.
You can’t do anything like this without the inevitable individuals that are offended any company would dare invade their corner of cyberspace. In a very un-TV network-like manner, NBC created a video called “Bill the Promo Guy” in which Bill asks viewers to understand he does the promos because the salary he receives for producing them puts his son through prep school and buys his daughter a horse. NBC finally gets YouTube and the evolving consumer.
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