Several months ago we told you about the guys who made elaborate fountain displays putting Mentos in Diet Coke. Mentos had paired up with the team and created a website. However, Diet Coke politely dismissed the publicity, sending the gentlemen a couple hats and t-shirts. What Coke didn’t realize is how far their viral video had reached. The video racked up 7.5 million viewers in a couple weeks. With all the publicity surrounding the viral video, and many TV appearances by the two men, Coke has finally come around to the idea of viral videos. They have created a new section on their website called The Coke Show, which asks users to submit their videos featuring the product to the site. Maybe now Coke can teach the world to make good viral videos along with teaching them to sing in perfect harmony.
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