Doritos Super Bowl Spot only $12.97

Posted by admin on Jan 17th, 2007 | 0 comments home title

At this this year’s Super Bowl, some advertising are betting $2 million or more on ads created by consumers. Doritos is putting their $2 million behind an ad that cost just $12.97 to create. The creators claim that it could set all sorts of records for a Super Bowl ad:

Smallest Budget ($12.79)
Smallest Crew (Cast/Crew = 5 people)
Shortest Production Time (4 days… including concept development)
Youngest Crew (age 22 and younger)

Check out the ad yourself.

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Trackbacks/Pingbacks

Frito Lay and UGC | Marketing & AdBits Blog - [...] a successful homemade-video competition last year for Doritos – which attracted 1,000 wannabe directors seeking to get their spot ...
Coors Consumer Contest | Marketing & AdBits Blog - [...] the success of several consumer generated ads, such as Dorito’s during last year’s Super Bowl, and other new attempts, ...