Marketing Scheme Backfires

Posted by admin on Oct 29th, 2007 | 0 comments home title

Thought we’d share the recent marketing scheme of Jordan’s Furniture… They ran a promotion for customers who purchased furniture between March and April – if the Red Sox won the World Series, they’d receive a full rebate on their purchase. Well, now that the sox have won, more than 30,000 fans are looking for their rebate. Fortunately for Jordan’s, they purchased an insurance policy to cover their losses in the event of a Red Sox win. Here’s the full story.