Word of Mouth Monitized
Upon doing some additional research into Facebook’s plan to allow users to endorse products to their friends, it looks like they’ve got a good plan to monitize this word of mouth marketing. Not only can users select advertising to appear on their pages, but – if users allow – the site will link to things they’ve recently purchased. And, much like Amazon’s powerful recommendation engine, you’ll be able to see items that X number of your friends have purchased. Facebook’s plan to tie this type of revenue stream in seems tremendously smart, but they are relying on users to give up a piece of their privacy. If they do it right – learning from their experience and allowing users to limit who can see this information, then they will likely be pretty successful and should start to earn some decent money.
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