Advertising in PDFs?

Posted by Kevin on Nov 30th, 2007 | 0 comments home title

Apparently Adobe has struck a deal with Yahoo to deliver contextual advertising within PDF files. This is supposed to give publishers an option of monetizing their white papers or other documents with dynamic ads. Starting today, publishers can use the beta program for free, and advertisers will be able to buy space as part of their routine Yahoo Publisher Network buys. While this may make sense for B2B applications, I’m not sure how much you’d want to utilize this for B2C purposes. It seems that most consumers might initially view it as another form of intrusive advertising.