Online Video Viewing
According to comScore Video Metrix, U.S. Internet users viewed 11.5 billion online videos during March, 2008. That’s a 13% increase in just a month and a 64% gain over the same time last year. Google Sites ranked as the top U.S. video property with more than 4.3 billion videos viewed (38% share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98% of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos, followed by Yahoo! Sites and Viacom Digital.
Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers, followed by Yahoo! Sites and Viacom Digital.
Other notable findings from the March survey include:
- 73.7% of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
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