Contextual Advertising

Posted by admin on Jun 25th, 2008 | 0 comments home title

Saw an interesting piece about how milk producers in Canada worked with appliance stores in the Montreal area to get a little contextual advertising. When you open up the refridgerators, you’ll see that they’re stocked with empty cartons of milk. They’re hoping it’ll make you really thirsty for a cold glass of milk. Unfortunately, most of those display models aren’t plugged in, so you’ll have to take your thirst to the Coke machine outside or the mall food court (which likely doesn’t serve milk).