This really is the year of mobile
I attended iMedia’s Brand Summit last week and got a great chance to hear some of the industry’s leaders in the new media marketing space. Something I’ve heard at nearly every one of these types of events over the last 3 years is that, “this is the year for mobile.” However, at this conference, things seemed different.
There seems to be a convergence of a few things going on at the same time. First, and perhaps most obvious, is the introduction of the iPhone. It’s no secret that there are 4 million iPhones out there and who knows how fast they’re selling (especially as folks like me eagerly await the end of their previous 2-year contract). Secondly, a few marketers at the conference were able to offer up some numbers, and a few mentioned the significant increase in traffic they’ve seen from mobile devices. While this is a mere anecdote, along with the other factors, it’s appearing to have some merit. Finally, and perhaps most important, folks at the C-level are finally aware of mobile marketing and have caught some of the buzz. Combine this with the fact that a lot of those new iPhones and Blackberries belong to these C-level folks, and you’ve got the makings for 2009 to actually be the year for mobile marketing to take off.
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