7 Deadly Social Media Sins
From a presentation given by Steve Rubel at the iMedia Breakthrough Summit this week:
1) Lust: Don’t go lusting after the hot social network. Find the right fit for your brand.
2) Gluttony: Don’t just go everywhere when you don’t have the staff or the bandwidth. Start small. Don’t overdo it.
3) Greed: Don’t create something in social media that is only intended to drive a direct response. It’s not about traffic – it’s about relationships.
4) Sloth: Don’t neglect your social media relationships… there’s nothing worse than not having relationships in place when you need them.
5) Envy: Don’t play copycat or say “get me one of those.” Come up with an original idea of your own. If you try to copy someone else’s you’ll get called out.
6) Wrath: You can’t beat the stick down when stuff doesn’t the way you want it to. Have a plan to deal with the worst before it comes up. Also carefully consider what you put out there, because off-handed comments can bite you.
7) Pride: Be prepared to get dinged, get criticized, but don’t let that get in the way.
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