Enabling New Experiences Through Check-ins

Dennis Crowley – Foursquare & Pete Cashmore – Mashable One of the big keynote presentations was with Dennis Crowley, the founder of Foursquare (he’s the one waving in the picture with me to the right).  He talked a lot about what it’s been like at Foursquare during their growth over the last year or two.  However, he also gave some interesting information about what...

12 Slides, 3 Writers – Different Approaches to Writing

Presenters: Jim Coudal, Michael Lopp, and John Gruber As a writer, I’ve learned that anyone can write, but it’s your approach that sets you apart. In this presentation, three different writers walk through the same set of 12 slides. Each explains their approach to getting started, editing, getting unstuck, and understanding when they’re finished. The only way to really illustrate...

How to Personalize Without Being Creepy

Panel: Hugo Lin – Hunch, Jen King – PHD UC-Berkeley, Mat Harris – BizGreet, Vijay Ravidran – Washington Post, Noah Weiss – Foursquare Hashtag: #SeeNoCreepy The point of personalization is to put something more relevant, and therefore more delightful in front of you. In the opinion of the panelists – “Life is too short, and time is too valuable, to have...

The Legal Ramifications of Saying “I’m Sorry”

Panel: Chris Morran – Senior Editor, Consumerist.com, Daniel Goldman – Legal Counsel, Mayo Clinic, Fred Taylor – Sr Mgr, Southwest Airlines, Margaret DiBianca – Young Conaway Stargatt & Taylor, and Moderator:  Paula Berg – Digital Media Leader, Linhart PR Working in a highly regulated industry, I was very interested in this presentation.  The panel was...

Why QR Codes will Die

After publishing a blog post a couple of weeks ago – QR Code Use Explodes – I discovered that they’ll likely die as quickly as they’ve grown. As I watched hundreds of geeks clammoring around girls in tight shirts walking the sidewalk at SXSW a couple weeks ago, I began wondering what the fuss was all about.  The women were wearing t-shirts with QR codes strategically...