Smartphone Use By Age

home title Posted by on Nov 4th, 2011 | 0 comments home title

Nielsen released a new study regarding smartphone use by age – Generation App: 62% of Mobile Users 25-34 own Smartphones - and it revealed some interesting information.

    • 43% of phone owning adults have a smartphone.
    • Smartphone penetration for young adults (ages 25-34) is 62%.
    • The second fastest growing smartphone segement the 45 – 50 year category.  
    • Smartphone ownership by this group grew by 5% in just a single quarter.
    • In terms of platform, Android (43%) and iOS/iPhone (28%) lead the category, leaving RIM/Blackberry with an 18% share.  Windows Mobile  is at 7% share.
    • Blackberry users skewed older, and surprisingly, 19% of teens (13-17) use Windows Mobile.

     
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