Marketing & AdBits Blog

Social Networking Presentation

We’ve been busy the last couple months working with local businesses to explain social networking and social media.  By now, everyone has heard about it, but just aren’t sure how it applies to their business.  In our presentation, we show you how easy it is for businesses to use things like Facebook and Twitter to promote their business, products, and services.  We’ve provide some case studies and examples of how you can get started.

Contact us today if you’re interested in finding out how you can use social networking to help promote your business and increase sales.

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Everyone’s a Twitter

You can’t go more than an hour these days without hearing someone mention Twitter.  Everyone’s doing it, especially after Oprah’s announcement a couple of weeks ago that she’s doing it.  Over the last month, interest in Twitter has grown shockingly fast, as proven by Google Trends data…

However, research firm Nielsen reported this week that approximately 60% of those who sign up for Twitter, stop using it after a month.  Of course Twitter is all the rage and everyone is signing up just to see what it is all about.  I must admit that when I signed up for Twitter about a year ago, I let the account sit for a while… I really didn’t get the point.  However, I forced myself to use it at the end of last month, and now I probably check it more often than email.  It’s been an invaluable source of information and communication, and I only see it getting more valuable as it becomes more mainstream (and more of my friends and business associates start to use it).  I have noticed however, that it has caused a little bit of an overwhelming feeling to be so connected all of the time and I find it nice to step away from it every once in a while.  To those who are just getting started on Twitter… stick with it, even when you don’t see the point in it.  It’ll come to you sooner rather than later.

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Twitter’s First Advertiser

There’s been speculation for months about how Twitter plans to make money, while rumors swirl about potential buyers and the company’s pledge to remain independent.    A program rolled out today called ExecTweets is sponsored by Microsoft and is an extremely cautious first step into using marketing or advertising on its service.

One of the fastest growing sites on the web, Twitter plans to promote the ExecTweet site on its main login page and in the box Twitter just started putting on profile pages (usually with a definition of a Twitter term).   Mobile users of Twitter, which use apps like Twitterrific, Tweetie, and TwitterFon, likely won’t see the ads, but Twitter is likely testing the waters to see what its users will tolerate in terms of advertising on the site.

Interestingly, setting up the site ExecTweet did not require Twitter’s approval or participation.  Twitter’s open API allows users to repurpose data from the site for their own Twitter apps, but Microsoft did launch the branding campaign with Twitter’s approval and participation (in terms of promotion of the site at Twitter.com).

Microsoft set up the deal via its Federated Media ad network/platform/agency, and Federated Media says it plans on launching similar programs on Twitter with other clients.

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7 Deadly Social Media Sins

From a presentation given by Steve Rubel at the iMedia Breakthrough Summit this week:

1) Lust: Don’t go lusting after the hot social network. Find the right fit for your brand.

2) Gluttony: Don’t just go everywhere when you don’t have the staff or the bandwidth. Start small. Don’t overdo it.

3) Greed: Don’t create something in social media that is only intended to drive a direct response. It’s not about traffic – it’s about relationships.

4) Sloth: Don’t neglect your social media relationships… there’s nothing worse than not having relationships in place when you need them.

5) Envy:  Don’t play copycat or say “get me one of those.”  Come up with an original idea of your own.  If you try to copy someone else’s you’ll get called out.

6) Wrath: You can’t beat the stick down when stuff doesn’t the way you want it to. Have a plan to deal with the worst before it comes up.  Also carefully consider what you put out there, because off-handed comments can bite you.

7) Pride: Be prepared to get dinged, get criticized, but don’t let that get in the way.

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