Another Fake Video an Ad

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Posted on 26th June 2008 by kkozlen in Marketing & Advertising

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No sooner did I discuss the growing number of online videos that are actually ads than I was forwarded another one this morning. Turns out that this video, which has been making the email rounds, is actually the beginning of a web viral video campaign for Gatorade.


In the online video world, just remember, if something looks to good to be true, it’s probably an ad. A news report indicates that in this video, the woman’s leaping ability was helped by a harness and cables which were edited out later.

Contextual Advertising

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Posted on 25th June 2008 by kkozlen in Marketing & Advertising

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Saw an interesting piece about how milk producers in Canada worked with appliance stores in the Montreal area to get a little contextual advertising.  When you open up the refridgerators, you’ll see that they’re stocked with empty cartons of milk.  They’re hoping it’ll make you really thirsty for a cold glass of milk.  Unfortunately, most of those display models aren’t plugged in, so you’ll have to take your thirst to the Coke machine outside or the mall food court (which likely doesn’t serve milk).

Real vs. Fake

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Posted on 25th June 2008 by kkozlen in Marketing & Advertising

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It’s getting harder and harder to tell what’s real and what’s fake anymore in terms of new media advertising.  There seems to be almost a free-for-all in terms of web videos. 

A viral video that’s been making the rounds supposedly shows survelliance camera footage of an office worker freaking out.  It turns out that it was actually created by Timur Bekmambetov, the director behind the upcoming movie Wanted, starring Angelina Jolie. Apparently it was a viral stunt about breaking out of your workaday drudgery, as the geeky main character does in Wanted.

Even more surprisingly, a fake tv commercial for JC Penney recently won a bronze at the Cannes Lions International advertising awards show.  JC Penney has publically reprimanded its agency – Saatchi & Saatchi – for entering the spot in the awards, saying it was never intended to be seen by anyone.  The spot is clever, but seems to promote teens having sex.  It makes you wonder whether or not this was really planned or not.  Here’s the spot…

Remote Access

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Posted on 25th June 2008 by kkozlen in Sponsored Posts

Whenever I travel to various conferences and other marketing and advertising events, I always take my laptop. However, most of the time, I work on my desktop PC – it’s faster, has more storage, etc. The laptop is really just for portability. Inevitably when I travel, I rpcn faq8 Remote Accesslook for a file I’ve been working on, only to realize that it is not on my laptop, but it’s on my desktop PC at home. Usually, I’ll have to call my wife and have her email me the file, but after that happens 2-3 times, the reception I get when I call home isn’t very good.

I’ve been looking for a way to get remote access to my computer at home when I travel. I recently found remotepc.com which not only lets me access my home PC remotely, but has several other helpful features. First, it’s easy because it works through a web browser… so anywhere I can get connected to the Internet, I can access my home computer. Additionally, if I find something I want to print – but am sure I’ll loose it on my way home from the conference or seminar – I can remotely print it to my home printer hooked up to my home PC. I’ll no longer have to upload and download things using my web hosting, but can transfer things directly between computers.
Remote Access

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