A survey conducted in March by Burst Media showed that nearly half of of those surveyed said television as the media that most effectively captured their attention, followed by the Internet, with magazines, newspapers and radio trailing. Given the fact that it’s the newest medium on the list, this is a pretty good showing for the Internet.
Purchasing influence ranks higher in most marketers’ concerns than simple attention grabbing, and the Internet was revealed to be even more significant in this area. More than half said the Internet was their primary source for information about products or services they might purchase.
Even more striking was the difference in use of the Internet between income segments. Use of the Internet to gather product information rises dramatically as household income increases. In other words, the higher the household income, the more the Internet influences purchasing.
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