Marketing & AdBits

Sometimes, small businesses just want to get on TV, but they can’t always afford to develop their own creative. A couple companies are emerging to help these businesses build their own ads with templated TV commercials and even spots for other media. One of the first companies in this area was SpotRunner who will both create a spot and help you make the media buy. Their site is very easy for anyone with enough money to create their ad and buy time (without the pushy local media sales folks). Another emerging company is PickNClick which has started strong doing ads for car dealerships. By far, they’re not the most effective (pretty traditional for car dealership ads), but they claim they’re quick. While I don’t believe these business models will steal business from local ad agencies, they might take some money out of the pockets of local media reps.