According to a recent study by Alloy Media & Marketing, a whopping 96% of online tweens and teens connect to a social network at least once a week. They’re telling marketers: ‘Enhance or facilitate my social-networking experience. Offer me utilities to enhance my production process or tools to help me better able to express or engage myself.’” In other words, give them freebies: utilities, cool downloads, exclusive content and other items of value.
The study also asked about traditional media habits and found social networking is approaching parity with TV time among 9- to 17-year-olds. And when kids are multitasking, they’re four times more likely to pay closer attention to whatever they’re doing online than to whatever they’re watching on the tube.
