The Simson’s movie carefully selected partners for its upcoming movie, and this week 7-Eleven made headlines when several stores were temporarily re-branded as Kwik-E-Marts. The stores also care several food items from the show, such as as KrustyO’s cereal, Buzz Cola, and Squishees (Slurpees, as well as Simpsons related items. Many Kwik-E-Mart-converted stores are reporting a doubling of traffic and sales.
Another out-of-the-box promotional partnership for the movie is its tie-in with Vans, which hired 12 underground artists to design 14 different pairs of limited-edition “Simpsons”. In total, 1,400 pairs of shoes will be created, with about 100 per artist. They will go on sale July 14 for $100 a pair at 10 boutique shops and there’s already a “huge buzz” about the shoes on the Internet.
JetBlue is also partnering with “The Simpsons Movie” for its first official film promotion, labeling itself the “official airline of Springfield,” the Simpsons’ hometown. In addition to an online sweepstakes, JetBlue will use direct mailings to its 5 million True Blue members, with posters and other movie collateral at airport locations and through its in-flight entertainment. The airline already provides passengers with Fox movies and TV programming.
Burger King, will feature a line of “Simpsons” toys in kids meals, advertise its Ultimate Double Whopper as Homer’s favorite whopper and feature in-store point-of-sale materials.
One response
This may be old news to you – Read on the web that there was a contest to see which town in the USA – named “Springfield” would be designated to host the opening of the movie. Well, it was Springfield,VT won! Their theater holds somewhere around 100 people! What a hoot!