The annual Salz Survey of Advertiser-Agency Relations shows an uptick in trust and respect in advertiser-agency relations over the last few years. According to the survey, clients were happier with the quality of agency-produced ads, while both agencies and clients reported fewer “hassles” in their relations, compared with last year. However, not everyone is happy, as Walmart ended its 32 year relationship with agency Bernstein Rein this year (signing on with Draft FCB), and JC Penny abruptly ended it’s 6 year relationship with DDB-Chicago (signing on with Saatchi & Saatchi).
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