Consumer Generated Media (CGM) is getting a little more formalized at XLNTads.com, a new site to generate buzz for ads. Essentially, the site runs contests for major brands, like XBox, soliciting videos from site users. If your video is selected, you’ll get $20,000. It’s trying to generate video submissions by advertising to users of Metacafe and Revver. The site plans on having about 15 major brands simultaniously run contents calling for video submissions starting in mid-July.
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