I know that everyone’s trying user generated content (UGC) nowadays, but the latest attempt by Applebees left me shaking my head. How many times do you find yourself at Applebees and someone decides to bust out their video camera? It’s not something that probably happens often enough that it deserves this campaign. Perhaps Applebees is hoping people will now bring their video cameras with them and will videotape, but this has the potential of easily backfiring… all it takes is one person to videotape what the food looks like when it arrives and compares it to the great looking picture in the menu. Based on their recent commercials, it looks like Applebees is planning to use the videos submitted to change up the first few seconds of their new commercials. It’ll be interesting to see how many videos actually get submitted. I guess you never know… there are plenty of aspiring actors and videographers out there.
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