Warning that some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit however, released an outlook that called for 31.1% growth for emerging media in 2009. Emerging media like online search appear to be slowing down online growing only 24.0% next year. It’s still healthy by traditional media ad growth standards, but it represents a slowdown from 26.5% growth in 2007 and 29.5% in 2006. The fastest growing of emerging media platforms is social media, which includes both social networks and applications like ad-supported widgets. It is estimated that social media ad spending would rise 37.4% in 2009, thought that is nearly half the 60.8% rate it is expected to grow in 2008.
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