Immediately following the recent presidential debate, an analysis by direct marketing specialist agency SendTec showed marketers purchasing ads and search keywords tied to debate-related search terms such as “debate,” “debate winner,” and “debate results.” In addition, Obama’s team has been snatching up ad inventory alongside searches for economic-related terms, looking to capitalize on widespread consumer interest in the unfolding Wall Street crisis. However, neither campaign ran search ads tied to hot button terms such as “war,” “mortgage crisis,” “bailout plan,” “Iran,” “Iraq” or “Wall Street” said the report.
Especially with the financial crisis going on right now and the search for a safe place to save/keep money is a hot topic, it seems like stable financial institutions and banks might be able to take advantage of search terms related to these hot topics. For example, according to Google’s Insights for Search, the phrase “Retirement savings” has seen a 30% increase in search over the last 30 days (and is especially a hot topic in California). For a bank, here’s a wake up call, over the last 30 days, these search terms have seen explosive growth – FDIC – 550%, money market – 480%, FDIC money market – 340%, FDIC insured accounts – 220%.
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