Facebook has begun offering advertising along side of its content, and similar to Google Adwords, its easy for small and local businesses to get in on the action. Also similar to when Google Adwords first started up – it’s fairly low cost right now (that is until the big spenders discover it and learn how good it is at target marketing. From a marketing perspective, however, Facebook ads offer a tool even more powerful and valuable than Google Adwords – relevance and a little feedback for performance improvement. How do they do it? Well, when you see an ad on Facebook ads, it has a little “thumbs up” and “thumbs down” symbol below it. This allows the visitor to engage with the advertising and helps Facebook advertisers get feedback. When a viewer selects an icon it asks them why they like or dislike the ad. If they dislike the ad, this prevents this ad – or any of those like it – from being displayed to the viewer. This should definately increase relevance and hopefully return on investment.
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