Presenters: @livethelushlife, @bebellanti, @johnwise, @titosvodka, @thrillist
It’s 5 pm on Saturday, so I’m “off the clock.” That’s why my last SXSW session was this one. BONUS: This session involved trying booze while I was blogging this (see the picture here).
First, I learned that the first “viral drink” is the “Pickelback” (seen here) which involves taking a shot of Jamison Whisky and then a shot of pickel juice. The pickel juice completely eliminates the whisky flavor and leaves a little warm spot in your belly. It became a “viral drink” after it was reported that Pickles were more popular than Canadian rockers Nickelback on Facebook.
Tito’s Vodka has become a “word of mouth” brand here in Austin and has spread. It started to spread locally, but took off with the introduction of Twitter. Now they’ve moved to Facebook and try to enable others to “share the Tito’s love.” They’ve started doing a newsletter and videos on Twitter. There’s more to it than just vodka, Tito has a real story and according to the presenter, he’s a “love bomb.” His video outakes are “YouTube gold.” There is a man behind the brand and their marketing team makes efforts to be personable and show that there are real people behind the brand.
It’s not all fun and drinking. Bloggers/marketers in this area have to follow liquor laws and regulations and are held to the same marketing measurement standards as any other group. However, social media is social and it is particularly effective in this industry.
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