ROWE: No schedules, no meetings, no joke.

Imagine a work environment where you work when you want, how you want, and where you choose. A work environment where strict accountability for results is the norm. It’s simple: If you don’t deliver results, you don’t have a job.

That’s the premise of the Results-Oriented Work Environment (ROWE), a concept pioneered and implemented by Cali Ressler and Jody Thompson when they were co-workers at Best Buy. It’s also the topic of their book, “Why Work Sucks and How to Fix it.”

I met them at a South by Southwest panel today, where they were by joined by workplace author and Wall Street Journal columnist, Alexandria Levit, and two CEOs of organizations that have implemented ROWE.

It was an honest discussion of the challenges and benefits, and the cultural shift required for ROWE to work. There’s a summary of the discussion here and more at GO ROWE.

Panelists: @jessicalawrence, @jeffgunther, @caliandjody, @alevit. Meet them on YouTube.