Presenter: Bindu Reddy, mylikes.com
What is brand advertising – perception: Clutter, Not relevant, Distracting, Slow loading, Annoying, Evil, Not-engaging, Should be blocked
Brands want to be Engaging, Trusted, Relevant, Discovered
Engaging – what if they were posts on social media sites
Example: IdeaPaint – posted in social media and give it the ability to be passed along via social media – digg, twitter, comments, etc.
Ad appears to be part of content on Mashable.
Trusted – if it comes from friends, then its more trusted. You trust the person = trusting of the brand
User Generated Advertising – ads can be created same as user generated content
Users create ad-copy – sharing of content they like
Users target it to their audience
With the right incentives – get your fans to engage their audiences about your brand/products/services
Mylikes.com – incentivises people to endorse products they like
Earnings per click goes up for Good ads and goes down for bad/not-relevant ads
Social media users and influencers spread the message on behalf of the brands.
mylikes.com – Just launched 2 months ago
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