There isn’t a day that goes by I don’t get an email in my inbox offering to get my website to the top of Google. Obviously, they haven’t looked at my website to see that I offer Search Engine Optimization and Marketing services.
I also get asked about these email claims from my clients as well. These emails and other self-help web links make it seem like anyone can get your site ranked high. However, many people have a view of SEO that’s years old. As I posted Know Who Your SEO is Targeting a couple years ago, I talked about the number of factors that comes into play when considering a SEM plan. Today, I found a great presentation that talks about the evolution of the industry and how much dedication it takes to keep up with Google…
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