Portfolio

I apply deep expertise in security awareness and human cyber risk management to help organizations translate complex security information into clear, effective, and usable guidance. At SecurityAwarenessHelp.com, I work with teams to design practical security awareness content, including policies, training, campaigns, and communications, that reduce risk, support compliance, and drive measurable behavior change.

Through BeSecurityAware.com, I focus on educating everyday users by translating real-world cybersecurity threats into clear, relatable guidance that people can actually use. The platform delivers practical articles, explainers, and awareness content designed to help non-technical audiences recognize scams, avoid common mistakes, and build safer digital habits, bridging the gap between expert knowledge and real-world behavior.

• A Heart Scan can Save Your Life
• Families, friends of late firefighters walking to save others
• Cancer patients at risk of heart disease targeted in new program
• Cardio-oncology patient experiences benefit of collaboration
• Improved therapies help heart failure patients
• Community responding after 3 heroic heart episodes
• Heart Health and Hidden Dangers
• Cardiologist, triathlete, hopes people learn from her crash
• Cardiac screening program helps high school kids

Results:

• Increased appointments for heart CT scans by 130% in year 1, and in year 2, another 180% over year 1’s spectacular results.
• Launched a profitable new Vein Center in collaboration with multiple cardiologists.

Working with the Advocate Heart Institute we learned of this wonderful, life-saving story. It was an opportunity to both share information about the incredible work the hospital does, as well as encourage people to sign up for our CPR classes – including a large community-wide event.

• Tales of the heart: ‘Saves’ underscore importance of CPR/AED
• CPR class breathes life into community

Results:

• The large CPR community event sold out of the 100 available seats, and on-site classes for the following six month period were sold out.
• The event and storytelling drove thousands of dollars in additional earned media recognition for the hospital within the community.

With the launch of a new birthing center in the area, our goal was to maintain or increase market share. One strategy we identified was to build a deeper connection with the rapidly growing Asian Indian population in the area. We accomplished this through touching storytelling that connected with key groups and was shared across both traditional and social media throughout the community.

Results:

• Increased year-over-year market share of births at our hospital.
• Significantly increased share of births among a growing Asian Indian population in the community.

One thing consistently mentioned on surveys about our Mother Baby unit was the connection patients felt with their nurses. To both attract new mothers to our hospital, and encourage former patients to help share stories about their favorite nurses, we created these short videos. These videos were supplemental to a “new mother packet” we developed to provide to prospective patients.

Results:

• Improved the patient experience, as new mothers got a chance to “meet” their nurses prior to a tour or arrival to give birth.
• In conjunction with the campaign above, we increased year-over-year market share of births at our hospital.
• Unexpectedly created social sharing among mothers encouraging friends to seek out specific nurses during their stay.

During Breast Cancer Awareness month (October) each year, we developed a campaign to drive increased mammography appointments. In conjunction with online, print, and outdoor media, we encouraged patients to share their stories across social media by sharing these videos across social and traditional media.

Results:

• Increased mammography appointments in October by 150% in year one of the campaign, and in year two, another 160% over year one appointments.

To kick off “No Shave November” and highlight our men’s health campaign, we proposed a “Spackstache Bash” at Illinois State University’s Halloween (Oct. 31) game, highlighting Head Coach Brock Spack’s prominent mustache. The successful sponsorship included social media videos (above) and  promotion throughout the month, a  pre-game event, a fake mustache giveaway to all fans (above), and placements on Fox Sports (during the game broadcast) and local media ( TV 10,  WMBD,  WEEK & WHOI,  B104,  WJBC) – especially when  the players all wore Spackstaches in their post-game interviews.

Results:

• Increased online physician appointments in November by 550% year-over-year.
• Partnership with ISU gained hundreds of thousands of earned media with both local and national publicity.
• Immediately following the game, ISU approached us about repeating the successful sponsorship the following year.

This project illustrates the power of maximizing high-value, simple and authentic internal assets by transforming a live presentation by Dr. Dory Jarzabkowski at Eureka Hospital into an engaging, bite-sized digital resource. The strategy focused on delivering direct, helpful, highly authoritative content that cuts through traditional corporate medical marketing clutter. We recorded an hour-long presentation and broke it up into short bite-sized videos for YouTube. Without a paid media budget, the Super Foods for your Heart video alone has over 1.1 million views and more than 11,000 likes and is still the single most-viewed organic video on Advocate Health Care’s YouTube channel. Overall, the video series has accumulated almost 2 million views and 17,000 likes and makes up almost 15% of Advocate Health Care’s total YouTube views.