Portfolio

• A Heart Scan can Save Your Life
• Families, friends of late firefighters walking to save others
• Cancer patients at risk of heart disease targeted in new program
• Cardio-oncology patient experiences benefit of collaboration
• Improved therapies help heart failure patients
• Community responding after 3 heroic heart episodes
• Heart Health and Hidden Dangers
• Cardiologist, triathlete, hopes people learn from her crash
• Cardiac screening program helps high school kids

Results:

• Increased appointments for heart CT scans by 130% in year 1, and in year 2, another 180% over year 1’s spectacular results.
• Launched a profitable new Vein Center in collaboration with multiple cardiologists.

Advocate Heart Institute – CPR Initiative

Working with the Advocate Heart Institute we learned of this wonderful, life-saving story. It was an opportunity to both share information about the incredible work the hospital does, as well as encourage people to sign up for our CPR classes.

• Tales of the heart: ‘Saves’ underscore importance of CPR/AED
• CPR class breathes life into community

Results:

• The large CPR community event sold out of the 100 available seats, and on-site classes for the following six month period were sold out.
• The event and storytelling drove thousands of dollars in additional earned media recognition for the hospital within the community.

Advocate Health Care – Birthing Center Campaign

With the launch of a new birthing center in the area, our goal was to maintain or increase market share. One strategy we identified was to build a deeper connection with the rapidly growing Asian Indian population in the area.

Results:

• Increased year-over-year market share of births at our hospital.
• Significantly increased share of births among a growing Asian Indian population in the community.

During Breast Cancer Awareness month (October) each year, we developed a campaign to drive mammography appointments. In conjunction with online, print, and outdoor media, we helped tell a patient’s story through these videos and in local media stories.

Results:

• Increased mammography appointments in October by 150% in year 1, and in year 2, another 160% over year 1 appointments.

One thing consistently mentioned on surveys about our Mother Baby unit was the connection patients felt with their nurses. To both attract new mothers to our hospital, and encourage former patients to help share stories about their favorite nurses, we created these short videos. These videos were supplemental to a “new mother packet” we developed to provide to prospective patients.

Results:

• Improved the patient experience, as new mothers got a chance to “meet” their nurses prior to a tour or arrival to give birth.
• In conjunction with the campaign above, we increased year-over-year market share of births at our hospital.
• Unexpectedly created social sharing among mothers encouraging friends to seek out specific nurses during their stay.

To kick off “No Shave November” and highlight our men’s health campaign, we proposed a “Spackstache Bash” to Illinois State University, highlighting Head Coach Brock Spack’s prominent mustache.  The successful sponsorship included social media videos (above) and promotion throughout the month, a pre-game event, a fake mustache giveaway to all fans (above), and placements on Fox Sports (during the game broadcast) and local media (TV 10, WMBD, WEEK & WHOI, B104, WJBC) – especially when the players all wore Spackstaches in their post-game interviews.

Results:

• Increased online physician appointments in November by 550% year-over-year.
• Partnership with ISU gained hundreds of thousands of earned media with both local and national publicity.
• Immediately following the game, ISU approached us about repeating the successful sponsorship the following year.