| KEVIN J. KOZLEN Contact Kevin COMMUNICATIONS LEADER Dynamic communications strategist with 20+ years of success driving business growth, behavior change, and organizational transformation through compelling, audience-focused storytelling. Recognized for elevating executive, internal, and cybersecurity communications, my strengths include:
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PROFESSIONAL EXPERIENCE
3M | Maplewood, MN (Remote)
Cyber Risk Communications Manager | 7/2024 – Present
- Spearhead cybersecurity communications for 65,000+ global employees and contractors.
- Architect awareness campaigns that drive measurable security behavior improvements across the company.
Dell Technologies | Austin, TX (Remote)
Executive Communications Manager | 2/2022 – 7/2024
- Directed communications for the Chief Security Officer (CSO) and collaborated with security leadership on communications that translated strategy into clear messages for the board, executives, and team members.
- Translated complex security strategies into clear, persuasive messaging for executives and the board.
- Crafted narratives that optimized the CSO’s influence and led to increased investments in security.
Caterpillar | Peoria, IL (Remote)
Global Cybersecurity Projects Manager | 7/2021 – 2/2022
- Drove global security culture transformation through engaging training and awareness initiatives.
- Led global initiative to identify, train, and track learning for 25,000+ specialized roles across all business units.
State Farm Insurance | Bloomington, IL
Senior Communications Strategist | 10/2016 – 7/2021
- Advised CEO staff with insight-driven research communications, contributing to $20M+ in premium growth.
- Led cybersecurity awareness programs for 150,000 associates, achieving a 20% increase in reported phishing.
- Collaborated with Cybersecurity team on emerging threat alerts and implemented cyber risk mitigation systems.
Advocate Health Care | Chicago, IL
Director of Public Affairs and Marketing | 9/2014 – 10/2016
- Directed Public Affairs and Marketing team, consistently exceeding engagement and business goals.
- Delivered $600K+ in earned media annually; boosted urgent care volume 57%, heart scans 180%, mammograms 160%, and men’s health appointments 550%.
State Farm Insurance | Bloomington, IL
Executive Communication Strategist | 1/2012 – 9/2014
- Led internal and external messaging for CIO, CTO, and the VP of Innovation, and guided a dynamic technology communications team though an enterprise-wide digital transformation.
- Designed communications measurement systems for executive communications that enhanced leadership messaging effectiveness.
State Farm Insurance | Bloomington, IL
Marketing Content Manager | 4/2005 – 1/2012
- Directed multichannel campaigns for broadcast, digital, and print media, producing numerous award-winning marketing, advertising, and storytelling efforts with compelling narratives that resonated with target audiences.
- Pioneered the establishment of State Farm’s social media team, leading strategy and content development.
- Created a national teen drive safety campaign that reached 15M+ teens and their parents.
IDP Group Marketing & Communications | Columbia, MO
Account Planner & Manager  | 2003 – 4/2005
- Developed award-winning campaigns and research-driven strategies that generated revenue for clients.
- Drove new business strategies for a small business client which resulted in over $1M in first year revenue.
- Led SEO/SEM programs, growing one client’s monthly sales 280%.
University of Missouri – Columbia | Columbia, MO
Communications Manager | 2000 – 2003
- Led marketing for MU’s Graduate School, growing enrollment, visibility and securing legislative support.
- Achieved $200K+ in cost savings through innovative new strategies and marketing efficiencies.
Kozlen Communications LLC | Bloomington, IL
Freelance Consultant | 2002 – Present
- Partner with small businesses to deliver marketing, PR, SEO/SEM, Web development, and multimedia strategies.
- Advise on content development and campaigns across Google, YouTube, and other social media platforms.
EDUCATION AND DEVELOPMENT
Master of Arts | Marketing Communications | University of Missouri – Columbia | Columbia, MO
Bachelor of Journalism | Broadcast Journalism | University of Missouri – Columbia | Columbia, MO
SANS Security Awareness Professional (SSAP) | Fellow, Life Management Institute (FLMI) |
Design Management Institute (DMI) – Leadership Workshop | Hillsdale College, Dow Leadership Program | Sandler Sales System – Presidents Club
DEVELOPMENT AND SKILLS
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