Presenter: David Hewitt, Sapient
There are key challenges for mobile stakeholders and there are opportunities for agencies to assist. Here are the challenges and opportunities:
Network operators business challenges
- Reduce costs, churn
- Driving quality, consistency, and experience
Opportunity for agencies
- Position carriers for differentiation
- Bring in the big ideas – that can actually be implemented
- Ability to facilitate dependencies between client groups
- Ability to craft user experiences across multiple devices and help bring specific devices up to carrier standards
Agencies challenges
- New, rapidly changing,
- Competitive, need right ideas and empowering them with tech, need right capabilities
- Death by estimation – pick the ones that make sense and chart the path
Agency Opportunities
- Educate clients about mobile
- Leverage social media to drive sales
- Include mobile in both media planning and campaign creation
- Work with/hire people with mobile experience
One response
Good analysis of the big picture for agencies. Exactly what we have been discussing internally for a few months! Thanks for posting.